Leo Burnett Chicago
Chicago
ABOUT
Tanqueray - Direct Mailer
A magical night in
Brief:
Create a digital campaign for Valentine's Day that will drive awareness to Tanqueray's social media channels.
Insight:
Every cocktail has a unique look, taste and story - so why not give each one their own sultry personality?
Idea?
Targeting fashion influencers with a big following on social media, we created personal mailers that contained all the ingredients needed to make a classy Tanqueray cocktail.
The influencers would then record their night in with the specific cocktail on their relevant social media channels.










