ABOUT

More than a quarter of all car crashes in America are likely caused by cell phone use, a study by the Nation Safety Council has shown. According to the NSC, the estimate for crashes caused by texting rose to at least 6% in 2017. Additionally, 21% of crashes in 2017 were related to the use of handheld or hands-free phones. The council estimates that talking on the phone led to 1.2 million wrecks in 2017, while texting was involved in at least 341,000 more. The NSC found that 9% of drivers at any time during daylight hours were talking on cell phones, and that drivers talking on the phone while behind the wheel were four times as likely to crash as drivers who were not using their phones.

CEO: Luiz Augusto Filho
VP, creative: Lenilson Lima
Creative consultant: Daniel da Hora
Copywriter: Carolina Menucci
Art director: André Galiza

VP, operations: Ludmila Canto
Account manager: Ludmila Marques
Account coordinator: Fernando Santana, Waneska Silva, Erika Moura
Account: Laíza Freitas
Planning: Cida Araújo

Digital producer Manager: Caio Leão
Digital media: Daniela Ferro
Media manager: Leonardo Aguiar

Producer: Karol Myller
RTVC: Priscila Silva, Rosângela Borges
Editor: Romero da Fonte, Erik Vasconcelos
FX editor: Sonato Sansone

Aproval: Janyo Diniz, Bruno Moura.