ABOUT

The campaign for Livraria Cultura Brazil (the biggest book store in the country) is part of the platform "Because you watched", showing the commitment of the brand to be together with a new audience, specially gen y and millennials. Inspired by user’s “historic suggestions”, like Netflix and others do, Livraria Cultura expands the concept to show that in its stores you can find much more than just books. Besides the print media, the campaign counts on a hotsite, OOH executions and indoor media.

Credits:
Agency: Agência Um Brazil
Client: Livraria Cultura
Title: Because you watched
Creative Director: Lenilson Lima
Associated Creative Director and Art Director: Eduardo Fialho
Copywriter: Diego Koury
Creative Consultant: Daniel da Hora
Approval: Sérgio Herz