Leigh Reyes President and Chief Creative Officer

ABOUT

The Right to Care Card is a tool that creatively repurposes a Special Power of Attorney (legal document commonly used in financial transactions) into portable proof that authorizes LGBTQ couples to make care decisions for each other during medical emergencies. With this card, LGBTQ partners can be recognized by medical staff as next-of-kin, even though same-sex union is illegal in the Philippines. The card is also easy to carry around and present in emergencies unlike a whole document. Created together with multiple legal teams, this card legalizes what was previously thought to be impossible.

MADEIT CREDITS

  • Quezon City Gender and Development CouncilClient
  • Abi AquinoChief Creative Officer
  • Adrian de GuzmanDeputy Creative Director
  • Aimee SarmientoClient Services Director
  • AJ delas AlasDigital Copywriter
  • Anthony HarrisCCO
  • Brian TenederoContent & Media Manager
  • Cristina GuanzonUser Interface Designer
  • Erwin de LeonHead of Content
  • Francis BautistaChief Technology Officer
  • Gerald LimPR Managing Director
  • Iris del FierroMedia Specialist
  • Issa FaminialPR Account Manager
  • Jam PascualCopywriter
  • Jopy ArnaldoAgency Creative Director
  • Jose Luis "JL" MarforiStudio Head
  • Julian BatoCopywriter
  • Junar DelfinStudio Production Artist
  • Kim TimanAgency Producer
  • KJ BuensalidoStudio Production Artist
  • Krystel YbañezSenior Art Director
  • Kryzzle GaspayAccount Director
  • Mike TrillanaCEO & Founder
  • Mylo de BorjaAgency Creative Director
  • Nikka RamosMedia Specialist
  • Nikki TorresSenior Experiential Marketing Director
  • Pau FraycoSenior Business Manager
  • Paulo dela RosaAssociate Creative Director
  • Punch PinedaAgency Executive Producer
  • Raffy BarisoChief Digital & Marketing Officer
  • Rhea EtableFront-End Developer
  • Rokey DesinganoDigital Account Manager
  • Roman Carlo OlivarezExecutive Creative Director
  • Tricia KiochoPR Director
  • Trina NadelaBusiness Unit Director
  • Viboy PalilloBrand Strategy Director
  • Xanti GonzalesSenior Copywriter
  • * Leigh ReyesPresident and Chief Creative Officer
  • * D&AD
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