Leif Johannsen Managing Creative Partner

ABOUT

Serviceplan Group: “A stylistically simple yet visually powerful campaign conceived for MINI by Serviceplan Germany in collaboration with Serviceplan Middle East. “This ‘Minimalism’ case film describes how Mini’s iconic wings logo was translated into a campaign that capitalizes on the timeless code of design elements.”

MADEIT CREDITS

  • MiniClient
  • Alexander SchillGlobal Chief Creative Officer
  • Daniel StellerCreative Director Text
  • Denis ElmaciMusic/sound design
  • Kunal GagwaniSenior Art Director
  • Lars HollingManaging Partner
  • Linus BrandesMotion Design/edit
  • Michael WilkGlobal Head of Art
  • Natalie ShardanManaging Director
  • Patrick MatthiensenManaging Partner
  • Pavel BondarenkoCreative Director Art
  • Philip ZieglerCopywriter
  • Serviceplan HamburgAgency
  • Tudor CucuSenior Art Director
  • Leif JohannsenGeneral Manager Creation
  • Cannes Lions Winners 2021
  • Tudor CucuHead of Design
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Minimalism

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