About me

I'm Leida, a product designer based in London. Currently I'm a Senior Designer at Ideal Flatmate - I also occasionally freelance (I love helping close friends with small design work)

Throughout my career, I've found that I am at my best when I'm helping others. Today I do that through UX.

As a designer, I'm passionate about solving tough customer problems by combining thoughtful research, clever technology and beautiful design.

Skills

design thinking, focus groups, one-to-one testing, Problem Solving, prototyping, Research & Development, Testing, User Journey Mapping, UX/UI, Web Design, Wireframes

Sector Experience

E-Commerce, SAAS, startup