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Rapport’s Impact and National Experiential powered by Groove Jones joined forces with LEGO to deliver a jaw-dropping dose of WOW to their latest “Play Is Your Superpower” OOH campaign event. Together, we brought LEGO’s vibrant world to life with two epic, larger-than-life animated video projections. These immersive experiences captivated audiences at not just one but TWO iconic US landmarks: the historic Vanderbilt Hall in New York City’s Grand Central Station and the showstopping 136-foot-tall Ovation Archway in Hollywood, California.