ABOUT
Every year, LEGO employees get a whole day of PLAY hence the name Play Day! The aim of this day is to experience the power of play through various play and creative activities.
For 2019, with the launch of Rebuild The World, we wanted to create a special invitation that would give our invitees a little creative challenge.
The invitation consisted of a small square box (same shape as a single LEGO block) with a slider that contained the a small card with the details of the event and an activity to get the creativity flowing.
Inside the box, there was a single LEGO piece, all in different shapes and sizes and we asked the recipients to re-imagine what the pieces could become if they were part of a bigger idea! The best answers would be displayed at Play Day, and invitees would be encouraged to make these creations happen!
Back to LEGO Play Day Invitation project
Gonzalo Duque
Motion Graphics Designer, GDuque
Spain
Ben May
Senior Marketing Manager, Catch A Fire Agency
United Kingdom
Nicole Spencer
Illustration | Live Art, SHEPHERD + BECK
South Africa