ABOUT

Together. Financial Services.
Proposed concept ideas from a set brief, and following existing brand guidelines.

Requirements:
A4 Advert, A5 Landscape Advert, Pull up banner, Twitter Banner, Email banner

Brief:
Background and opportunity.
An online pre-approval service (Decision-in-Principle) for people who need a short-term loan to buy a residential property at auction. It’s easy, free and takes less than five minutes to complete, without affecting your credit file.
If we can pre-approve the loan they’ll know straight away, putting them in the best possible position to bid at auction. They’ll see a summary of the loan online, with the expected interest rate and payment each month, as well as a full PDF breakdown of the loan details, including rates and fees, to take away. This is also emailed to them.

Objective:
• To increase the total number of direct applications (leads) for auction finance through our new pre-approval service
• To boost the number of tracked phone calls and web enquiries for auction finance from auction catalogues and marketing in the auction room
• To build awareness of auction finance and Together as a leading, common-sense finance provider

Target Audience:
For anyone interested in buying a residential property at auction, we want them to visit our website and submit a request for pre-approval of finance with Together. The process should feel seamless and trustworthy, easy yet comprehensive. If they’re successfully pre-approved for finance, the customer should feel fully confident with the
downloadable full illustration of the loan. This new proposition will drive general interest from all auction personas, and interaction within the auction room on the day. But we believe this will appeal most to first-time buyers, researching auction finance online that may or may not have a property in mind.