ABOUT

Corporate Identity./ Illustration.

The clients brief was for us to create something different that would stand out in the crowd and compete with the big fish, the name had been chosen and the rest was left for us to interpret her vision. It was obvious to me that a little fish was going to be involved and wanted it to be animated and appear in different ways across the identity, so I approached it in a 2d, hand drawn with flat colours in a simplified tiger like pattern, I gave it teeth and speech/volume marks for it to seem loud (as to be heard above the noise) which was appropriate for this business, the strap line came next which worked well with the bitten business card, along with a simple but different sans font for the headers, etc. which tied it all together.