Lee Stuart Shepherd Senior Creative Designer & Art Director

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Branding Identity / Logo Design & Collateral.

This brief was to come up with a new brand identity/logo for a construction company. There are various options, try out ideas and natural progression and thought process for each idea, but the underlining idea was taking the basic elements of construction and implementing them into a simple modern graphic which worked into the S for Sinclair, and also including the company name it self with the element, the chosen design had both the name and the logo with elements of construction within it.

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