ABOUT

Corporate Identity.

How I approached this brief was to take certain elements from photography, video and projectors etc. changing aspects of them and combining them together to create a unique identity, for example, the type face I choose was to give a digital feel, like the data/operating text on the LCD display screen or the LED info you see through a view finder on camera or video equipment, the graphics, symbols and shapes that appear, are also taken from equipment display icons, e.g. the main graphics that work around the name and info is a simple play, record, focus, metering mode or image playback symbol, which I combined together, and flipped them around to become an alien data symbol, but still have similarity, as also with the ovals and circles used on the letterhead and compliment slip, a suggestion, influenced by the viewing screens, displays, projectors and lenses etc. which were knocked back and made subtle to not deter from the main areas.