ABOUT

Catalogue./Editorial Look Book & Logo Design.

This was a proposed unique publication I designed for N Brown Group Plc/ JD Williams & Co, to work as part of the Faeshion World brand, and also as a stand-alone book within a new area of the business. The identity and graphics I created were simple, informative but mainly appealing to the eye, pulling out key elements with the P for example, for petite and the I to represent you, i.e. (the customer who would receive it.) Along with clean modern layouts, the typography and the colours chosen, the imagery I sourced was young and fresh while the garments within those shots are aspiring for that customer base.