ABOUT

PBC & me
Primary biliary cholangitis
Conceptual Ideation (RFP)

Intro:
Passionate about improving outcomes or people living with PBC.

Approach & Strategy:
A personalized patient support program that acknowledges the holistic nature of the disease.
The PBC & me program recognizes that PBC affects not only physical health but also impacts emotional well-being, relationships, and overall quality of life.
The program incorporates strategies to support mental health, address psychosocial needs, and enhance overall well-being tailored to every unique patient.

A support platform customized for PBC patients would offer individualized resources, information, and aid to enhance their quality of life while coping with PBC.

Support program activation cards are handed out to patients when visiting their HCPs.

Vision:
For patients
Empowering patients prescribed elafibranor to live their lives to the fullest, with an innovative, insight-led, personalised experience that provides holistic information and tools.

For Ipsen
Ensure Ipsen is recognized as the trusted partner in PBC by providing time- and resource-stretched affiliates with a simple and flexible framework that reflects each country’s needs