Lee Stuart Shepherd Creative Designer & Art Director

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Branding ID./ Logo Design./ OOH Advertising & Desktop, Mobile & Tablet UI Design Concept/Elements.

Re-Branding ID Campaign for Travel Agency & Consultants.

The final design branding for this project, works both as a stand alone visual graphic/logo that encompasses both the initials of the company GT, and a direct connection to all travel past and present, a Compass! This would also work along side the fonts chosen for the company name and info etc.

I had the idea for mixing both modern and traditional elements somehow for the look and feel on this brief, and on researching I came across an oil painting by Sir Nathaniel Dance-Holland-1776 of the Greatest British and arguably global traveller, explorer, navigator, and cartographer of our time....Captain James Cook 1728-1779, which was an intriguing, eye catching image and would work perfectly for the advertising, along with the strapline ‘an inspiration to every traveller’ as well as various others, which in turn inspired me further to go down the route of, modern meets traditional concept for it, this also implied to the colours chosen which would also follow throughout the whole campaign.

Enjoy the Difference....

Global Travel is a unique fully independent travel agency & consultants who have a real passion and commitment in sourcing and providing exceptional holidays along with a high level of customer care and attention to detail which guarantees a positive experience and quality of service.

With our vast knowledge and expertise working alongside a wide range of trusted Tour Operators to enable us to provide the best holiday choices and the best value. Whether the budget is small or large we pride ourselves on providing the same high level of service whatever your requirements. We are always on the look-out for that special place to inspire and suit each individual clients needs to make each trip a truly memorable experience.

Sending you in The Right Direction*

Date created: September 2017 2017-09-01T00:00:00+0100
Date published: 13 October 2019 2019-10-13T17:46:49+0100

MADEIT CREDITS

Project featured: on 5th October 2017

GLOBAL TRAVEL. Brand Identity Campaign...

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