ABOUT

Brand Identity & Collateral./ OOH Advertising.

This was a proposed new concept and brand identity/collateral to add to the N Brown Group portfolio, along with the ooh advertising and promotion, to champion the success of the Jacamo brand, but with a more classy high-end feel, and still as affordable. I called it evolve, which intern was the main driving idea.

Definition/Origin word of 'evolve':

Early 17th century (in the general sense ‘make more complex, develop’):
from Latin ēvolvere to unfold, from e- (variant of ex-) ‘out of’ + volvere ‘to roll’.

The Latin word volvere, meaning “to roll” or “to turn around,” gives us the root volv. Words from the Latin volvere have something to do with turning. To revolve is to turn in circles or travel on a circular path. To evolve, or grow or develop out of something else, is to unroll from a source.