ABOUT

Discover Change.
Roche Ophtha Global Summit 2022 (RFP):

Pitch:
- Branding / Naming
- Deliverable Assets
- Pitch Concept(s)



Context.
Roche is launching two new treatment solutions (VABYSMO and SUSVIMO) in Ophthalmology.
As a key strategic objective for franchise success we aspire to provide an unparalleled customer experience through our new treatment solutions. HCPs dedicate a percentage of their time to being upskilled and learning about new treatments.

Objectives.
Vision: Deliver a world class event and a global platform for HCPs to gain first-in-class learning experiences delivered by a renowned panel of speakers. It will be a dedicated promotional meeting that is of highest scientific value, interactive workshop-based and utilises cutting edge educational technology.

RFP Deliverables.
- Naming and Branding the event leveraging the work that has already been done at a
franchise level (e.g., Window to Change and Change Makers campaigns).
- Development of all branding assets for the event.
- Development and implementation of communications plan for pre event, during the event and post event.
- Design an "apres-workshop” event to make it a memorable evening.
- Creative user experience design for launch events targeting HCPs.
- Branding and communication of events.
- Creative ideas to break the status quo of external launch events and position this event differently.