Lee Stuart Shepherd Creative, Graphic - UX/​UI Designer & Art Director

ABOUT

Branding Campaign.

- Logo/App Icon/Brand Identity.
- OOH Advertising/Poster Designs.
- Magazine Editorial Design - (on/offline).
- UX/UI Design. - (Mobile/Desktop/Tablet).


This brief/campaign was to create, promote and advertise a newly designed high-end on/offline editorial style gothic & horror magazine, which has never been seen before. The content/features are - Art, Movies, Culture, Books, Fashion & Music all set within the Gothic & Horror genre for a new sophisticated fan base. I came up with the name after a lot of research amongst the options were : shiver, scare, fright, fear, shock, jitter, jump, spook, creep's etc the word Boo is the only word I came across or found, that was an expression from one human to another, that could conjure up a feeling to do with horror, to shock or a feeling/reaction you might get from another human saying it. I felt it was an appropriate brand name and title for the magazine, which in itself is a direct communication between humans for that sole purpose.



The brand name (upper case BOO!) I gave it a twist by reflecting it but visually it would still seem correct, apart from the exclamation mark! You can barely tell but it does give the word a slight eerie/ghostly feel or a reflection to reference vampires not seeing their reflection, a reflection in a window, the moon in a lake etc. On the upper/lower case option it’s not a direct reflection, the B and the exclamation mark reflect alternatives - one sits on the base line descending and the other from the x height ascending to cap height, but still flipped/reflected to give it more interest. The exclamation mark has been manipulated to give it a slight gothic staff, dagger or quill like feel, along with the moon shape which has been added, to give a little more character to a simple, traditional and classy typeface and not the use of a predictable gory font that is often seen for this kind of publication.

The two brand identity styles can appear to suit the cover at the time, depending on that issues space etc, as the thought process behind them both are the same, like many top end editorial magazines the name/branding stays the same but aspects of the design, style or the identity may differ for each issue. I have shown examples of the two styles in situ on various potential cover designs, while the images themselves used on the covers are aimed from the specific feature/contents set within each publication.

Date created: June 2017 2017-06-01T00:00:00+0100
Date published: 6 June 2020 2020-06-06T12:45:16+0100

MADEIT CREDITS

Project featured: on 15th June 2017 Project featured: on 11th February 2020 Project featured: on 21st March 2020

BOO! - (Gothic & Horror Magazine)

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