Lee Stuart Shepherd Creative Designer & Art Director

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A newly designed high-end, editorial style gothic & horror magazine, along with brand identity collateral,
OOH advertising/poster design as well as the UI design concept/elements.
It will feature art, movies, culture, books, fashion & music, set within the gothic and horror genre.

I came up with name after a lot of research etc and amongst the options e.g. shiver, scare, fright, fear shock, jitter, jump, spook, creep's etc, the word Boo is the only word I came across or found that was an expression from another human that could conjure up a feeling to do with horror or the feeling/reaction you might get from another human saying it, hence it being an appropriate magazine title, which is in it self a direct communication from other humans for that sole purpose.

The brand name (upper case BOO!) I gave it a twist by reflecting it but still visually it would still seem correct, apart from the exclamation mark! You could barely tell, but gives it that slight eerie ghostly feel or a reflection to reference vampires not seeing their reflection, or a reflection in a window or the moon in a lake etc. On the upper/lower case option its not a direct reflection the B and exclamation mark reflect alternative one sits on the base line descending and the other from the x height ascending to cap height, but still flipped/reflected to give it more interest, if that makes sense.!

The exclamation mark has been manipulated to give it a slight gothic staff, dagger or quill like feel along with a moon shape added also to give it a little more character to a simple traditional typeface used, without using over the top gore type faces that are often seen or predictable.

The two brand identity styles can appear to suit the cover at the time or just alternate as the name each issue e.g.. as the thought process behind them are the same. It could also be taken further as many top branded editorial magazines do and have the same branded name but a different style identity for each issue/ publication.

I have shown also a range of possible covers designs/concepts created, or manipulated for each issue, aiming at specific areas/contents which are set within each publication.

Date created: June 2017 2017-06-01T00:00:00+0100
Date published: 13 October 2019 2019-10-13T17:44:31+0100

MADEIT CREDITS

Project featured: on 15th June 2017

BOO! Gothic & Horror Magazine. Branding Identity Campaign, UI Design & Collateral...

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