Lee Stuart Shepherd Senior Creative Designer & Art Director

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Brochure & Postcard Design.

This brief was to design a company brochure knowing the origins of the firm dated back to 1837, so the literature that needed producing had to reflect their stature and be sophisticated and corporate, but without looking old fashioned. The main elements and concept was to have appropriate thought provoking imagery, along with famous quotes we choose throughout, plus, new photography was shot of the beautifully sculpted architecture of their buildings, and the companies partners etc. that mixed with a classic serif font, simple typography and clean layouts to me shows quality, and respectability for the position they hold in their field. The brochure also has a back pocket which holds designed inserts of photographed partners and their offices, from all over the country. In addition, a folded A4 RSVP invitation postcard was produced with suitable straplines, drawn graphics, and a sourced image, to be sent out to their clients/companies.

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