ABSOLUT. - / Competition Entry Concepts* by Lee Stuart ShepherdWho liked - ABSOLUT. - / Competition Entry Concepts* by Lee Stuart Shepherd

Lee Stuart Shepherd Senior Creative Designer & Art Director

ABOUT

ABSOLUT COMPETITION SUBMISSIONS*

Brief:
Create an artwork within the Absolut bottle silhouette or logo.
A trendsetter and inspiration among the design community, the Absolut Vodka bottle and logo are respected all over the world. Their brand vision is to become the #1 spirit by using creativity to drive progress. Submit artworks inspired by the brand personality and using the iconic Absolut Logo and Bottle Silhouette.

Brand Personality:
Absolut is Bold, Creative, Witty and Inviting.
Bold - Absolut are daring and push boundaries. They state their point of view with confidence, but never arrogance. They are for, not against.
Creative - Absolut have a spark inside them and that creative energy is mind opening. They like edgy and express themselves through contemporary culture.
Witty - Absolut combine fun with a clever twist and rule at brilliant wordplay. They make people smile by making people think.
Inviting - Absolut welcome everyone. They think all humans are equal and should be free to express themselves their own way. They enjoy collaborating and greeting you into their world.

Design/Concepts:
1./ ABSOLUT. / Opens Doors or Leads the way.
Description:
The idea behind this design was that ABSOLUT opens the doors to many things, endless opportunities, but also making Absolut the front runners, which is why I have included the alternative header, "Leads the way", the visual element is the door within the design being open with an abstract liquid (VODKA) swirling around and being pulled through or into the door to its own diverse world...

2./ ABSOLUT. / Spirit, #1 Spirit or Our Spirit.
Description:
The idea was a double play on spirit, Absolut vodka, being the number one spirit! but also the spirit of Absolut that lives within the bottle as a apparition of what it embodies...

3./ ABSOLUT. / DNA 1 - Impossible to keep your hands off!
4./ ABSOLUT. / DNA 2 - It's in our Dna.
5./ ABSOLUT. / DNA 3/4.

6./ ABSOLUT. / Wrecked, Wreck or Ship Wrecked.

7./ ABSOLUT. / Vision, Our Vision, In our Vision, Our Ultimate Vision, X-Ray Vision or A-Ray Vision.
Description:
The idea is that it was a play on X-Ray Vision, with the first option being X- vision, with an X-ray of a hand holding the bottle, and the second option is taking it further and using the A- instead for ABSOLUT giving the impression thats its there very own vision, "A-vision" Both have numerous messages within the designs.

8./ ABSOLUT. / World Class
9./ ABSOLUT. / Winner
Description:
There is two meanings behind these designs, the first and main option is that ABSOLUT is world class in its field, but thought I would be topical which the visual element is abstract element from the world cup football there flags emblems etc from the countries.

10./ ABSOLUT. / Look inside Yourself or Open your Mind.

11./ ABSOLUT. Submission Alternative various options.