ABOUT

This was my design for the 2012 Starpack Awards. I was required to create packaging for a wrap and a cake that would be convenient and easily used for people on the go.
My wrap packaging was kept as simple as possible but I added a pull tab that would enable to consumer to simply pull the tab which would lift the wrap up and out of its packaging so as not to make a mess. The cake box was also kept very simple and allows for the cake to be eaten straight from the packaging or else it can be opened and propped out if at home or the office, etc.
The brand name was thought of by me and named it after the simple ethics I would have if I owned a deli, "The only deli". The design of the packaging holds this ethic for simplicity and is 100% recyclable.