ABOUT

With the 2012 London Olympics fast approaching, the Pfizer UK Ltd Accounts Department took this milestone and set themselves the task of being number 1 in 10 specific disciplines by the start of the games.
It was labelled #1in10by12 and as well as the primary logo brand, solitary discipline logos were required to focus on the individual tasks
The primary branding was a simple typographic logo, whilst the discipline logos incorporated the style and colours of the Olympic rings.