ABOUT

The brief was to come up with a name and create a brand for marketing refurbished office space at 111 Cannon Street.

The building is home to the London Stone, a historic London landmark that signalled the start from which all distances in Roman Britain were measured. As this key piece of history is an import part of the buildings location, The Start Building seemed a fitting name.

The proposed identity is a clean word mark with a horizontal line representing distance.

The brand language is based around the strapline, For The Mark Makers. The idea behind this is to match the building to a professional personality, someone with high aspirations and expectations. This idea influenced the style of the brochure and website, while maintaining a premium feel, the design focuses not only on the building but on professional business people through the use of section headlines and imagery.