ABOUT
The brief was to create a new brand and supporting material for a new joint venture advisory company, Mount Kendal, established between Delancey and Sandaire.
The solution is a premium brand that exudes confidence and authority. The clean, professional and timeless identity takes it's inspiration from both company logos, the circle from Delancey and the thin lines from Sandaire to create a bespoke 'M' icon that also represents a mountain to link to the name.
The logo icon became the basis for this brand, with lines and triangles prominent throughout the marketing material.
The create the desired high-end look and feel the brochure was finished with premium stocks, using a blue offset uncoated for the primary outer cover which was cut short on the front to reveal a metallic copper stock with a printed pattern. The short outer cover was then finished was a copper metallic foiled logo and we address.
A responsive website was designed to give the brand an online presence. The design compliments the brochure, using a horizontal split screen page transition.
Back to Mount Kendal project
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan
Scott Nellis aka Manic Minotaur
Illustrator, Manic Minotaur
United Kingdom