Lee Hoddy Executive Creative Director

ABOUT

We needed to position Clearings as one of the last remaining iconic developments in the heart of London, creating and attracting interest and potential funding in the scheme. The identity needed to be elegant with stature and be on par with other prime developments in the capital.

The Clearing’s brochure was the initial positioning piece, laying the foundations for later marketing and communications. We needed to create an emotional connection between the
readers and the ‘story’ which comes with The Clearings’ prime location, prestige, lifestyle and investment potential.

What we created had immaculate finishes, reflecting the development’s architectural story which was combined with appealing storytelling to ‘light the imagination’ of potential investors.

MADEIT CREDITS

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