ABOUT

The Great Run Company is the UK's largest mass participation sport business. Every year they inspire over a quarter of a million people take part in their events and campaigns.

The company, which is most famed for its annual Great North Run, help to facilitate £24m in fundraising for a huge range of charities, big and small through their running events held nationwide throughout each year.

We were approached by The Great Run Company to work alongside their Data and Insight partner to modernise their online presence. We delivered an online platform that not only promotes their events and partners, but becomes a hub for the runner where they can book their place in events, get their run results and offer personalised training content that will keep them coming back for more.

The project included user research, persona profiling, UX, creative direction, UI and website design and development, implementation of location-based and personalised content, booking system and results database.

We're extremely proud to work with The Great Run Company to not only help bring personal support and success to the running community, but to be a part of facilitating fundraising for many charitable causes.