ABOUT

Communicating the advantages of self care dialysis

For many chronic renal failure patients, dialysis treatment in the comfort, security and familiar surroundings of their own homes is appropriate and desirable. As well as experiencing less disruption to their daily lives, self care patients are likely to maintain a good quality of life, and have greater control over their lives.

To This end Fresenius Medical Care asked Think Creative to develop a programme of material that could be used on a global scale.