ABOUT

THE BRAND
WORKO is a Social Media Content creator mainly focused on the Twitch Platform. His channel along with his other Social Media channels is aimed at the older teen/young adult
demographic and is a fun, high energy station. The breif was to create a logo/identity that captured this energy and tied in with the Twitch gaming vibes

While Neon was important to the channel, it was important that the identity also worked across mediums
other than digital as printing glows would be difficult, especially when it comes to merchandise like clothing.
So with this in mind, i set up 2 versions of the logos, Primary logos would be finished with a neon glow and
these would mainly feature across the twitch channel and other social media, the secondary versions would
loose the neon element allowing them to be printed and stitched with ease. With this dynamic in mind the
final version had the glitch affect added to keep that idea of energy whether the brand is lit up or not.