Lee's work

About Lee

I joined LDA Design as Principal Graphic Designer in 2004 having previously worked as a graphic designer at PRP Architects. I have a fine art background and try to apply this sensibility though all my work as I believe that art and design are nearly always interdependent.

The scope of work I have been involved with has included visualisations, branding, print and exhibition design and signage / wayfinding. Projects at LDA Design include the London 2012 Olympic Parklands, The Moscow Parks and Meridian Water, Enfield the latter of which was an all encompassing design project including devising a brand and visual identity for the client, generating visualisations and masterplan drawings, designing a public consultation exhibition and website and producing architectural concepts.

My design philosophy is a "first thought, best thought" approach - I like to fine tune an initial idea until I am happy with it.