ABOUT

"Yorkshire Gold is the pinnacle of the Yorkshire Tea portfolio. The ultimate demonstration of sourcing and blending expertise made with all the love, care and attention that you would expect from Yorkshire Tea. But not enough people were drinking it.
Thus, the brief was simple. Put Gold back on its pedestal to convince more people to pay a little more to drink Yorkshire Gold as their regular brew.
We needed to convince people to change the habit of a lifetime. So we talked about the things around the tea, to signify it's higher quality, like it's dazzling new Gold box!"