Lee Jobling Integrated Creative Director

ABOUT

For the first time in 14 years, Rolls-Royce were back at Goodwood Festival of Speed on the Laundry Green.
To create awareness and launch Black Badge to a younger global audience, we created a daring and unexpected experience that embodied the very spirit of the brand’s darker and more edgy side. A quintessentially English garden with a twist of darkness.
The 900 sqm experience, inspired by the Black Badge bespoke wheel design, was rated by many as ‘the best at this year’s Festival’. It included a 5m high SpirIt of Ecstasy, ‘The Black Goddess’, emerging from a fountain pool of black oil, proudly overlooking the Black Badge trilogy of cars, Ghost, Wraith and Dawn. The experience was made up of four distinct segments on the public side, two featuring cars, one cinema and one museum. A discreet VIP area featured an indoor lounge, live artistic creations, F&B and music.

MADEIT CREDITS

ROLLS ROYCE BLACK BADGE

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