Leandro Bechara
Senior Art Director
ABOUT
The peak of your career or, perhaps, an even higher peak? Highliners perform a breathtaking feat in Sao Paulo between two skyscrapers to create an unexpected OOH.
“The Mountain Intervention”, from Cerveza Patagonia, wants to get people to reflect about their priorities in life.
In the middle of the chaos of Sao Paulo, the busiest city in Brazil, 135 metres up in the air, athletes walk along a 125-metre highline to get people to reflect about the way they live their lives in big cities.
MADEIT CREDITS
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Cerveza PatagoniaClient
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Beta Collective -
Leandro BecharaSenior Art Director -
Bernardo TavaresFounder and Creative Director
Back to The Mountain Intervention project
Bernardo Tavares
Founder and Creative Director, Beta Collective
Brazil