ABOUT

Craft beer brand fires up its street cred in São Paulo with influencer-supported skateboard challenge.

Goose Island and urban culture have always been tight. But, there was always an important group from Brazil’s urban scene the brand wanted to connect with: Skaters.

The problem is they ain't that open to brands and marketing. So, to get in with them, we decided to gift them a little present.

SLIDE TO UNLOCK
The longest rail for skates maneuvers ever seen: the longer you ride, the cooler the prizes unlocked.

A 24-meters rail grind created by Beta Collective for Goose Island in Brazil, in partnership with Experimental Skate Art and Black Media.