Luca Creative Lead | Interior Design Manager

ABOUT

Nuvola is a innovative fast food concept which delivers quality Italian food that values a balanced and healthy lifestyle without compromising on taste, served fast at an affordable price.
During the 18 months of work, I managed architects, designers, providers and delivered the entire branding, in-store and online visual identity.

Challenge
Fast-food industry is very crowded with plenty of established player.
The success of a start-up relies on a truly innovative concept and a branded communication capable of instantly deliver values and benefits, consistently through every touch-point, creating a unique playground to differentiate the brand from the existing offer.

Solution
The business proposition and the user’s persona were refined using a customer-centred approach to distil both products and brand promise, translating the innovative approach into a captivating naming and visual identity that ignite the brand storytelling.
The lightness of a puffy white cloud becomes the main character of this tale about healthy Italian food traditions.

Brand strategy developed in collaboration with Pomegranate, London.

MADEIT CREDITS

  • Francesca FrosiniClient
  • * LucaCreative Director, Brand Designer, Photographer
Project featured: on 9th September 2015

Nuvola, Light-hearted Italian Food

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