ABOUT
Nuvola is a innovative fast food concept which delivers quality Italian food that values a balanced and healthy lifestyle without compromising on taste, served fast at an affordable price.
During the 18 months of work, I managed architects, designers, providers and delivered the entire branding, in-store and online visual identity.
Challenge
Fast-food industry is very crowded with plenty of established player.
The success of a start-up relies on a truly innovative concept and a branded communication capable of instantly deliver values and benefits, consistently through every touch-point, creating a unique playground to differentiate the brand from the existing offer.
Solution
The business proposition and the user’s persona were refined using a customer-centred approach to distil both products and brand promise, translating the innovative approach into a captivating naming and visual identity that ignite the brand storytelling.
The lightness of a puffy white cloud becomes the main character of this tale about healthy Italian food traditions.
Brand strategy developed in collaboration with Pomegranate, London.
MADEIT CREDITS
-
Francesca FrosiniClient
-
LucaCreative Director, Brand Designer, Photographer