ABOUT

Professor Philip Kotler founded the World Marketing Summit (WMS) in 2011, which has been hosted in 19 countries, including the USA, Canada, Japan, Turkey, Malaysia, and India. For the first summit in the United Kingdom, I was contracted by WMSUK to develop and manage the marketing campaign, as well as create the marketing visuals and event collaterals.

To capture the essence of British culture, I carefully crafted the conference's visual identity with a touch of British flair, utilizing the colors red, white, and royal blue. The focal point of the branding remained on the key speaker, which served as the unique selling proposition (USP) for WMSUK.

The inaugural WMSUK drew great success, attracting over 350 delegates from prominent corporations, organizations, and universities. Notable attendees included Fuji Film, Nestle, Lexus, Quorn, Volvo, and Trident, among others.

Responsibilities:
- Discovery Workshop
- Brand Discovery
- Brand Strategy
- Brand Assets
- Digital Design
- Digital Strategy
- Visual Identity