Lawson Public Affairs Culture & Tourism Officer/​ Designer

ABOUT

World Marketing Summit (WMS) was founded by Professor Philip Kotler in 2011 and has taken place in 19 countries including the USA, Canada, Japan, Turkey, Malaysia, and India. I was contracted by WMSUK to develop and manage the marketing campaign, create the marketing visuals and event collaterals of the first summit in the UK.

I developed the look and style of the conference to invoke the British flair using red, white and royal blue whilst maintaining the focus on the key speaker which was the USP of WMSUK.

The inaugural WMSUK was successful in attracting over 350 delegates from several high-profile corporations, organisations and universities including Fuji Film, Nestle, Lexus, Quorn, Volvo, and Trident amongst others.

- Discovery Workshop
- Brand Discovery
- Brand Strategy
- Brand Assets
- Digital Design
- Digital Strategy
- Visual Identity

Date created: May 2020 2020-05-01T00:00:00+0100
Date published: 15 July 2021 2021-07-15T10:54:57+0100

MADEIT CREDITS

  • World Marketing Summit UKClient
  • * LawsonCampaign Manager | Senior Graphic Designer

World Marketing Summit UK 2019

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