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The Challenge
Omnia Carnival aimed to create a standout experience at Notting Hill Carnival with their "Kai - The Warriors and Protectors of the Sea" theme. The goal was to develop a cohesive marketing campaign that would engage a broad audience, while ensuring that the brand identity and event theme were clearly communicated across various promotional platforms. The campaign needed to be visually impactful both online and on-site at the carnival.

The Strategy
The strategy focused on creating a unified brand experience across multiple platforms. This involved designing a range of branded assets that would effectively communicate the theme while maintaining visual consistency. The campaign was designed to combine dynamic digital graphics for social media and online channels with bold large-format designs for high visibility throughout the carnival.

The Execution
I was responsible for designing all key components of the campaign, including online graphics, call cards, posters, advertisements, brochures, pop-up banners, and truck banners. Each design was carefully crafted to reinforce the "Kai" theme, ensuring that all assets aligned visually while maximizing impact across the event and online presence.

The Outcome
The campaign successfully established a strong visual presence for Omnia Carnival at Notting Hill Carnival. The coordinated designs led to increased engagement across digital platforms and on-site at the event. Large-format visuals and strategically placed pop-up banners helped amplify the brand’s visibility, drawing attention to the event at key touchpoints. The pop-up events further amplified interaction, ensuring a memorable experience for attendees.