ABOUT

The Challenge
Just for me by Juliet and L. A. Specialty Greetings sought to raise brand awareness and drive engagement through their first joint Mother’s Day giveaway promotion. The goal was to increase online social media followers, while also effectively marketing personalised Mother’s Day packages to a wider audience. The challenge was to create a compelling campaign that would capture attention and foster organic growth across both brands’ social media platforms.

The Strategy
The strategy focused on leveraging the strengths of both brands in a collaborative campaign that highlighted their unique offerings. By combining art direction, creative direction, and digital strategy, we aimed to create an engaging and visually cohesive promotion that would appeal to the target market. The campaign utilized social media to drive participation and engagement, with the key objective of increasing followers organically while showcasing the personalised Mother’s Day packages.

The Execution
I led the art and creative direction of the campaign, ensuring that the visual design resonated with the brands’ identities and the target audience. I crafted a series of digital assets that included promotional graphics and social media content, aligned with the digital strategy to maximize reach and engagement. The campaign was designed to be visually appealing and shareable, with clear calls to action for users to follow both brands on social media to participate in the giveaway.

The Outcome
The campaign proved to be highly successful, with both brands achieving a fourfold increase in social media followers across their platforms. The promotion organically reached over 3,000 individuals, significantly boosting brand visibility and engagement. This joint effort not only enhanced the brands' online presence but also effectively showcased their personalised Mother's Day offerings to a larger, more engaged audience.