About me

Creative DIrector - Lonsdale Design Paris.

Managing a team of 20 designers, working on local and international FMCG brands.

With over 25 years of experience, I have led design teams at globally renowned agencies, including Lonsdale, Dragon Rouge, and CBA, across Paris, New York, and San Francisco. My expertise encompasses concept development, structural design, packaging and visual identity, enabling me to inspire teams in delivering innovative and impactful design solutions. I am committed to fostering a collaborative and positive work environment, recognizing that a cohesive approach enhances creativity and efficiency. My professional focus lies in leveraging branding and design to shape consumer brands, ensuring their values are effectively communicated through cohesive, memorable packaging and experiences.

I am also hosting a podcast about dating life !

Work
Articles
Achievements
Activity

Laurence's achievements

Judging

Laurence Bendjenad has sat on the Creativepool Annual jury.

Annual 2026 Judge Authored

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