About me

SEO is no longer scarce. Tools, templates and automated content are everywhere. What is scarce is clarity, originality and writing that actually sounds like it belongs to a real brand.

That's where I come in.

I offer freelance copy, content and SEO support for businesses who want their digital presence to feel intentional, human and genuinely useful. Not content written to satisfy an algorithm for a few months, but work that earns trust, reflects who you are and supports sustainable growth over time.

I don't separate strategy from creativity. I don't believe good SEO should feel mechanical, jargon-heavy or detached from brand voice. My work sits at the intersection of data, editorial thinking and emotional intelligence, because that's where the most resilient content lives.

Much of modern SEO can be automated. Much of it already is. What can't be replicated is judgment, nuance and the ability to understand why someone is searching, not just what they typed. I approach SEO as a form of communication, not a technical exercise in isolation. Every decision I make is shaped by real user intent, real behaviour and real business context. That means asking the right questions before touching a keyword list, and thinking about tone, structure and accessibility just as much as rankings.

The result is SEO that feels calm, considered and aligned with your wider brand, rather than bolted on or overly formulaic.
I care deeply about how content feels to read.

Clarity, flow and accessibility are not 'nice to haves'. They are fundamental to both good user experience and good performance. I write content that is easy to navigate, easy to understand and genuinely useful, without ever talking down to the reader or overcomplicating the message.

This is especially important in an age where audiences are increasingly sensitive to inauthentic or mass-produced content. Strong writing still stands out. Careful word choices still matter. And content that feels human is far more likely to be trusted, shared and remembered.

I support businesses across copy, content and SEO, often working across all three at once so nothing feels disconnected. I can support with:

✅️ In-depth SEO audits
✅️ Keyword research and strategic segmentation
✅️ Copywriting and content strategy
✅️ On-page SEO optimisation
✅️ Technical SEO optimisation
✅️ Ongoing SEO support and performance refinement

This includes deep, prioritised SEO audits that tell you what actually matters, keyword research shaped around intent and opportunity rather than volume alone, and a copy and content strategy that brings structure and purpose to your site.

I optimise pages with equal care for performance and readability, support technical SEO where needed, and provide ongoing refinement for brands who want a long-term partner rather than a one-off fix.
How I Work Alongside Clients

I work collaboratively and transparently, involving clients throughout. My aim is never to mystify SEO or keep knowledge locked away. Instead, I explain decisions clearly, share insights openly and make sure you understand not just what I'm recommending, but why.

Many clients come to me feeling overwhelmed, unsure who to trust or frustrated by conflicting advice. My role is to bring focus, confidence and a sense of control back into your digital strategy.

I don't promise overnight results. I do promise thoughtful work, honest communication, and a level of care that's becoming increasingly rare, with a focus on sustainability and scalability.
I work best with founders, marketers and small teams who value quality, integrity and long-term thinking. People who care about their brand voice, their audience and how their business shows up online.
Freelancing offers flexibility. You can scale support up or down as your business needs change, access specialist expertise without long-term overheads, and move quickly without being locked into rigid structures or retainers that no longer fit. It's a model that works particularly well in fast-moving digital spaces, where agility, experimentation and clarity matter.
For me, freelancing also allows me to bring my whole skillset to the table. I've been writing since I was a child. It's always been how I make sense of the world. That lifelong relationship with words is something I still bring into my work every day, alongside years of hands-on SEO experience.
The result is content and copy that's:

- Authentic and human
- Engaging and easy to understand
- Strategically structured
- Optimised for both SEO and GEO, without ever losing its voice

I don't believe content should feel mechanical or forced. It should sound like your brand, speak to real people, and quietly do the hard work behind the scenes. If you're looking for flexible, scalable SEO and content support that blends strategy with genuine storytelling, freelancing might be exactly the solution you're looking for.

Skills

Account Management, B2B, B2C, Branding, Content Management, Copywriting, Digital Marketing, Digital Strategy, Email Marketing, PPC, SEO, Social Media, Technical / Functional Documents

Sector Experience

Branding, Consulting Services, Creative Services, Digital (SEO, PPC, SEM...), Marketing