ABOUT

Client: St Clare Hospice – #AlwaysThere The Big Give Fundraising Campaign

Objective:

To raise £70,000 in 7 days for St Clare Hospice as part of The Big Give initiative — a matched-funding campaign aimed at supporting cancer patients and their families through vital hospice care.



Strategy & Execution

St Clare Hospice, a UK-based nonprofit that relies solely on donations, partnered with The Big Give to double the impact of its fundraising efforts. I was tasked with creating and executing a digital campaign strategy that could drive urgent action and connect emotionally with both individuals and businesses in the UK.

My role included:

Crafting the full campaign strategy across organic and paid social media channels.

Project managing the campaign timeline, deliverables, and cross-functional collaboration.

Writing and contributing to the copy and visual direction for paid ads, organic posts, LinkedIn articles and newsletter campaign.

Strategic execution and implementation of paid ads and organic posts including monitoring, optimising and reporting.

Designing a multi-platform approach across Facebook, Instagram, and LinkedIn and email.

Building custom and lookalike audiences, and implementing retargeting strategies for maximum reach.

Using a mix of impactful video content and static visuals to create urgency, tell human stories, and highlight the power of matched donations


Outcomes

The campaign reached and exceeded the fundraising goal — over £70,000 raised in under 7 days.

Delivered strong engagement and reach across platforms, driven by strategic targeting and emotionally resonant storytelling.

Amplified community awareness and donor action, positioning St Clare Hospice as a trusted, compassionate care provider.

Demonstrated the power of coordinated paid and organic social media for driving real-world impact in the nonprofit space.