ABOUT

Over the last several years, I’ve worked across a wide range of industries.

From fast-paced B2C brands to highly specialised B2B sectors, as both a strategist and hands-on content creator, social media expert, paid ads specialist and copywriter.

My experience includes running digital campaigns for FMCG giants, building lead generation campaigns for engineering firms, managing donor acquisition for nonprofits, and crafting content for education institutions. This range has sharpened my ability to adapt messaging, platforms, and tone based on audience context, while always driving measurable results.