ABOUT

Objective:

To grow brand awareness, build a targeted LinkedIn following, and generate qualified leads within the manufacturing and engineering sectors in the UK.

Strategy & Execution

I developed and managed a 6-month LinkedIn advertising campaign to support AFT Fluorotec’s digital growth goals, split into two focused phases:

Phase 1 – Audience Growth & Brand Awareness

The first three months focused on growing the company’s LinkedIn presence by running targeted follower campaigns. These were aimed specifically at C-suite decision-makers in the UK manufacturing and engineering industries. Our goal was not only to increase follower count, but to ensure the audience was highly relevant and engaged.

Phase 2 – Lead Generation

In the second half of the campaign, we transitioned to a lead generation strategy. I designed a cohesive series of LinkedIn ads that aligned with platform best practices — using bold, consistent visuals, concise and persuasive copy, and strong CTAs. These ads drove users to a lead form, and upon submission, prospects were automatically routed into the CRM and entered into a lead nurturing funnel.

Outcomes

Achieved significant growth in high-quality LinkedIn followers, increasing brand credibility within a niche B2B audience

Delivered a steady stream of qualified leads through the LinkedIn lead gen campaign

Drove a notable increase in website traffic over the campaign period

Elevated AFT Fluorotec’s digital visibility and positioned them more competitively within their industry online