ABOUT

Holly & Ivy is a inhouse brand of crackers. The boutique range is the most exclusive crackers. It was briefed to incorporate a beauty pack, paper kraft, deli range, two Crackertoa, an opulent pack, a DIY kids pack and a coffee pack. Reseach was conducted to each of these tiers and appropriate designs were shown for each pack. After a review process the finals were chosen. I then developed the packaging and took all the content photography for each pack. As the inhouse designer I prepared all the prints, screens and packaging for production including the jokes.