ABOUT

Last year, we launched the first ever Dyson Styling Tour – a Dyson GB first
of its kind tour designed to get hair care products in consumers hands, helping them to find their unique style and release their inner experimenter. For the tour, we identified selected culturally relevant moments where the brand can play a meaningful role in order to establish Dyson as the UK’s hair care expert, building awareness and credibility through superior technology developed for every style, every hair type and with less damage.

Throughout the tour, we encouraged existing owners and consumers to "Discover their Dyson Style" at the Dyson Styling Tour, letting people get hands on with the latest Dyson hair care tools.

By creating unique content, we also helped the brand to further diversify its audiences and authentically speak with them to build lasting relationships.

The result was a super shareable experience with themed styling appointments that tap into the latest styling trends on social, a custom photo booth to generate UGC, and a live broadcast hub for media and influencers such as the Dyson Beauty Squad Members.