ABOUT

Southampton Stringing is a local company specialising in racket restringing. They restring tennis, badminton and squash rackets. As a result of business growth, they required a branding refresh to rebrand their business with a fresh new look that gave off a more professional and cohesive look. I opted for a dark grey colour with a bold yellow / green to replicate that tennis ball colour paired with a bright blue. These two accent colours really pop against the dark background and create a really striking visual that really embodies typical tennis colours to bring in the theme of rackets (with tennis being the most popular to restring). The logo incorporated two different types of racket so that the branding isn't exvclusive to tennis and captures people with tennis, badminton and squash rackets.