ABOUT

Chic Retreats is a collection of the world's loveliest boutique hotels, glitziest villas, luxury riads and hidden gem B&Bs. As content editor and marketing manager I was the lead on all aspects of marketing the company’s recent re-launch, with responsibility for website content; email communications; social media channels; optimisation; analytics; Google Adwords; retargeting; and press and PR.
KPIs include:
FB likes up from 1,580 to 16k between April and October 2015
Traffic from email marketing up 94% between April and October 2015
Traffic from social up 50% between April and October 2015
PR secured in Red and the Evening Standard.