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When we don't like something in social media, we can simply close the window, skip it, unfollow or keep scrolling. Unfortunately, for many women getting out it's not that easy. They are bombarded day after day with uncomfortable situations.On the International Day for the Elimination of Violence against Women, a topic every brand had something to say something about, we had to be pertinent and coherent with our message. That's why we created a digital campaign focused in digital violence, the violence taking place in the telecommunications universe, therefore bringing the topic to our brand's universe. To be more effective and impactful we made short copy and specific videos for each social media platform. In some cases, like Youtube, making it imposible to skip before listening to our message.

Engagement: +22k Alcance:  +850k Reacciones positivas: +95%