Laura De Jesús Asjana
Creative Director
ABOUT
Going to the gym has become an important part of today’s woman daily routine, this gave us the perfect opportunity to create “The Last Routine of the Day” we placed a message encouraging women to perform a breast self exam in every shower of every Gold’s Gym. We used the soap dispenser as the media showing the icons for each step, also placing a mirror with each step detailed. This way there was no excuse not to take matters into their own hands.
Back to The Last Routine of the Day project
Daniel
Professor
Brazil