Laura De Jesús Asjana Creative Director

ABOUT

Silence is the biggest catalyst of gender violence. Tiendas La Sirena is one of the major retailers in Dominican Republic, and its customers are mostly women. Therefore, it had to say something about gender violence. That's how this initiative was born.

AWARDS

Cannes Lions - Gold
Cannes Lions - Shortlist
Cannes Lions - Silver
FESTIVAL VOLCÁN Best of Show 
FESTIVAL VOLCÁN Gold in Audiovisual
FESTIVAL VOLCÁN Gold in Digital
FESTIVAL VOLCÁN Gold in Media
FESTIVAL VOLCÁN Gold in PR
FESTIVAL VOLCÁN Grand Prix (Gran Volcán) in Audiovisual
FESTIVAL VOLCÁN Silver in Media

MADEIT CREDITS

  • La SirenaClient
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