ABOUT

Taste is a powerful thing. Choose wisely.

We wanted people to celebrate the power of taste and recognise just how unique McDonald’s core range is when it comes to satisfying their taste buds. For nothing else tastes like it.

In the TVC we conducted a taste experiment. We got our cast to close their eyes, open wide and experience the power of taste of a range of foods. Shot on the Phantom by renowned DOP Simon Chaudior (he also shot Aphex Twin's Come to Daddy and the sublime Pagan Poetry by Bjork) and directed by Blink's Stuart Parr we took our models on a taste roller coaster. Some thanked us, some did not. The music is by the great people at Massive London.